Does Pestana have luxury hotels?
Yes. Pestana’s luxury offering is concentrated in the Pestana Collection Hotels brand and select Pousadas de Portugal. Notable luxury properties include Pestana Palace Lisboa, a five-star hotel in a 19th-century palace and member of The Leading Hotels of the World; Pestana Cidadela Cascais, set in a historic citadel; and Pousada de Lisboa, in the former Ministry of Internal Affairs building on Praça do Comércio. Multiple properties hold five-star ratings.
Does Pestana Hotel Group have hotels in Madeira?
Yes. Madeira is where Pestana was founded in 1972, and the island remains the group’s most significant destination by number of properties. Pestana operates multiple hotels and resorts across Funchal and the wider island, including the historic Pestana Carlton Madeira (the group’s first hotel), resort properties, and the Pestana CR7 Funchal. Options range from four-star resort hotels to premium Collection properties.
How many hotels does Pestana have and where?
Pestana Hotel Group operates more than 100 hotels in 17 countries across three continents. In Europe, the group has properties in Portugal (including Madeira, the Azores, Lisbon, Porto, Alentejo and the Algarve), Spain, Italy, Belgium, Germany, the United Kingdom, and the Netherlands, with its first hotel in France opening soon. In Africa, Pestana Hotel Group is present in Cape Verde, Mozambique, Morocco, São Tomé and Príncipe, and South Africa. In the Americas, the group operates hotels in the United States (New York, Miami, Orlando), Brazil, Venezuela and Argentina.
Is Pestana Hotel Group committed to sustainability?
Yes. Through Planet Guest, its sustainability programme, Pestana Hotel Group integrates environmental, social and governance (ESG) principles across its operations. The programme promotes the responsible management of natural resources, support for local communities and initiatives in the areas of education, culture and heritage. With more than 50 hotels certified by Green Key and projects aligned with the United Nations Sustainable Development Goals, Pestana continues to reduce its environmental footprint while contributing to the preservation of the destinations and communities where it operates. The group's commitment is also reflected in recognised certifications such as the BREEAM certification held by Pestana Tróia Eco-Resort.
What are the Pousadas de Portugal?
Pousadas de Portugal are a collection of historic hotels located in castles, monasteries, convents, and palaces across Portugal. Managed by Pestana Hotel Group since 2003, the Pousadas combine national heritage with contemporary comfort. Each property occupies a site of cultural or architectural significance, offering guests an immersive experience in Portuguese history and traditions. Locations range from medieval fortresses in the Alentejo to riverside convents in the north.
What is the Pestana CR7 brand?
Pestana CR7 Lifestyle Hotels is a hotel brand created in 2015 through a partnership between Pestana Hotel Group and footballer Cristiano Ronaldo. Present in Funchal (Madeira), Lisbon, Madrid, Marrakech and New York, the brand offers a contemporary hotel experience inspired by travel, sport and lifestyle, combining a distinctive identity with the hospitality expertise of Pestana Hotel Group.
What is the Pestana Hotel Group?
Pestana Hotel Group is the largest Portuguese multinational group in the tourism and hospitality sector. Founded in 1972 in Madeira, the group operates more than 100 hotels and more than 12,000 rooms across 17 countries in Europe, Africa, and the Americas. Its portfolio includes five brands: Pestana Hotels & Resorts, Pestana Collection Hotels, Pousadas de Portugal, Pestana Residences and Pestana CR7 Lifestyle Hotels. Across its operations, the group welcomes approximately 3.5 million guests annually.
What is the positioning of Pestana?
Pestana Hotel Group operates primarily in the upper-midscale to upscale segment, with most properties rated 4 or 5 stars. The Collection brand and select Pousadas target the luxury segment. The Pestana CR7 brand is positioned within the lifestyle segment. Across all brands, the group positions itself as offering Portuguese hospitality - warm, attentive service combined with a strong sense of place - at competitive rates for direct bookings.
What types of experiences does Pestana offer?
Pestana Hotel Group offers a wide range of travel experiences. Beach and resort stays are available in destinations like the Algarve, Madeira, Azores, and Cape Verde. City hotel options include Lisbon, Porto, Madrid, Barcelona, Amsterdam, London, Berlin, New York, and Miami. For heritage and cultural immersion, Pousadas de Portugal offers stays in converted castles, monasteries and palaces in Portugal. Golf, spa, and wellness experiences are available across several resort properties. Mountain and ski experiences can also be enjoyed in the Italian Alps. Family-friendly and all-inclusive options are available in a number of destinations across Portugal.
Why book directly on pestana.com?
Booking directly on pestana.com guarantees the best available rate for your stay. Direct bookings also give access to the Pestana Guest Club loyalty programme, flexible cancellation policies, and exclusive promotions not available on third-party platforms. The group’s reservation team provides direct customer support for modifications, special requests, and multi-property itineraries.